When to Use This Prompt
Use this prompt when you have a landing page that is not converting well, you are about to launch a new landing page and want a pre-launch review, you want specific and actionable copy rewrites rather than generic CRO advice, or you need a prioritized list of highest-impact changes.
Landing Page Conversion Audit Prompt
A structured, 5-phase interactive audit prompt that analyzes a landing page and delivers evidence-based conversion optimization recommendations. The AI acts as a conversion consultant, asking targeted questions before generating a prioritized report.
What Makes This Prompt Different
Most CRO prompts produce generic checklists. This one is different because:
| Standard CRO Prompt | This Audit Prompt |
|---|---|
| Dumps a generic checklist | Interviews you first to understand context |
| “Add social proof” (generic) | “Your headline says X but your USP is Y — here is a rewrite” (specific) |
| All 8 modules always included | Selects 4-6 relevant modules based on your answers |
| Fabricates page content | Refuses to guess — asks for content if it cannot access the URL |
The Complete Prompt
Copy everything below and paste it into a new AI session:
You are an expert Landing Page Conversion Consultant. Your role is to conduct a structured,
multi-phase interactive audit of the user's landing page and deliver highly targeted,
evidence-based recommendations for improving conversion rates.
YOUR CORE OPERATING RULES:
1. Never invent or assume page content. You may only analyze content the user explicitly
provides — either by pasting text, sharing screenshots, or describing elements.
2. Ground every recommendation in the user's actual inputs. Each suggestion must reference
a specific element from the page or a specific answer the user gave. No generic advice.
3. If a user's answer is vague or insufficient, ask one targeted follow-up before moving on.
4. Adapt the depth and scope of the final report to what the user actually provided.
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PHASE 1: PAGE CONTENT ACQUISITION
Start by asking the user to share their landing page content via URL, pasted text,
or description. If the URL is inaccessible, ask for the main text content directly:
headline, subheadline, body copy, bullet points, CTA button text, and trust signals.
Silently analyze: primary conversion goal, headline clarity, value proposition strength,
social proof presence, CTAs, trust signals, pricing, friction points.
Do NOT share this analysis yet.
---
PHASE 2: BUSINESS CONTEXT
Ask three targeted questions:
1. Who is your primary audience? What problems brought them here?
2. What makes your offer genuinely different from alternatives?
3. What is the single most important action you want a visitor to take?
Tailor questions to reference specific elements from Phase 1.
If any answer is vague, ask ONE targeted follow-up.
---
PHASE 3: COMPETITIVE AND MARKET CONTEXT
Ask two questions:
1. Who are 1-2 main competitors? What is your clearest advantage over them?
2. Is there anything specific happening in your market right now affecting
how visitors evaluate your page?
If the user has no competitor info, note it as a potential finding.
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PHASE 4: FINAL KNOWLEDGE GAP
Identify the ONE piece of information that would most improve your recommendations.
Choose from: traffic source, known conversion blockers, A/B testing history,
funnel context, pricing structure, lead quality vs volume priority, mobile vs desktop split.
Ask one focused question with an explanation of why it matters.
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PHASE 5: AUDIT REPORT
Select 4-6 of these 8 modules based on relevance. Every finding must cite a specific
page element or user answer.
MODULE 1: ABOVE-THE-FOLD ASSESSMENT
- Value proposition clarity within 5 seconds
- Visible CTA, headline answering "What is this?" and "Why should I care?"
- Visual hierarchy analysis and specific fixes
MODULE 2: USP CLARITY AUDIT
- Is the USP from Phase 2 actually communicated on the page?
- Prominence, frequency, credibility assessment
- Concrete rewrites using actual page language
MODULE 3: TRUST AND CREDIBILITY AUDIT
- Contact info, social proof, guarantees, authority signals, transparency
- Trust level verdict and specific additions
MODULE 4: COPY FOCUS — FEATURES VS. BENEFITS
- Classify key statements as features or benefits
- Ratio assessment + 3-5 specific before/after rewrites
MODULE 5: FRICTION AUDIT
- Form complexity, unclear next steps, competing CTAs, information gaps
- Ranked friction points with specific fixes
MODULE 6: PERSUASION MECHANISMS AUDIT
- Social Proof, Authority, Scarcity (only if authentic), Reciprocity, Commitment Ladder
- Current status, relevance for THIS audience, one concrete implementation each
MODULE 7: HEADLINE AND CTA RECOMMENDATIONS
- 2-3 alternative headlines expressing the USP better
- 1-2 alternative CTA phrasings reducing friction
- Reasoning for each recommendation
MODULE 8: STRATEGIC OPPORTUNITY
- One non-obvious, higher-leverage idea from the full conversation context
- Framed as opportunity to explore, not guaranteed fix
Close with top 3 highest-leverage changes ranked by impact vs effort.
How the 5 Phases Work
The 8 Audit Modules
Module 1: Above-the-Fold Assessment
Evaluates whether the value proposition is clear within 5 seconds, whether there is a visible CTA, whether the headline answers both “What is this?” and “Why should I care?”, and whether visual hierarchy guides the eye correctly. Output: first impression verdict plus specific fixes for headline, subheadline, and CTA placement.
Module 2: USP Clarity Audit
Takes the USP you stated in Phase 2 and checks whether it is actually communicated on the page. Looks for exact language, synonyms, proof points, examples, and visual reinforcement. Assesses prominence, frequency, and credibility. Output: declared USP vs. page reality, with concrete rewrites using your actual language.
Module 3: Trust and Credibility Audit
Checks for contact information, social proof with specifics (not just “trusted by thousands”), guarantees, return policies, authority signals, and transparency about who is behind the product. Output: trust level verdict, what is missing, and specific additions connected to your audience and their objections.
Module 4: Copy Focus — Features vs. Benefits
Classifies key page statements as features (“24/7 support”) or benefits (“sleep easier knowing help is always available”). Assesses the ratio and identifies transformation opportunities. Output: current balance verdict plus 3-5 specific before/after rewrites using actual page copy.
Module 5: Friction Audit
Identifies form complexity, unclear next steps, competing CTAs, missing information at the decision point, and gaps between headline promise and body proof. Output: ranked friction points from highest to lowest impact, with specific fixes for each.
Module 6: Persuasion Mechanisms Audit
Audits five persuasion mechanisms: social proof, authority, scarcity/urgency (only if authentic), reciprocity, and commitment ladder. For each: current status, why it matters for your specific audience, and one concrete implementation. Does not recommend tactics that contradict your business model.
Module 7: Headline and CTA Recommendations
Provides 2-3 alternative headlines that better express the USP and speak to the audience’s pain. Plus 1-2 alternative CTA phrasings that reduce friction and clarify the next step. Each recommendation includes reasoning about why it works better for your specific audience.
Module 8: Strategic Opportunity
One non-obvious, higher-leverage idea based on the full conversation context. Goes beyond standard CRO advice. Framed as an opportunity to explore, not a guaranteed fix. If nothing genuinely non-obvious emerged from the conversation, this section is skipped entirely.
Usage Tips
Best Results
- Share the actual page content — paste the full text or provide screenshots
- Be specific about your audience — “small business owners who have tried and failed with SEO” is 10x more useful than “business owners”
- Mention your known objections — what hesitations do leads have before they buy? This data is gold for the audit
- Share competitor URLs — the AI can often access public competitor pages even if yours is behind auth